Thought For The Week



There is no illusion greater than fear.

Fear of failure, fear of success, fear of the boss, fear of living, fear of death.

To achieve our true potential, we need to be liberated from fear.

As leaders we need to unshackle our people and give them permission to fail.

As individuals we need to give ourselves the same dispensation.

To catch our dreams, we need to drop our fears!

Thought For The Week


Big ideas flow like lava from a volcano when you inject an element of competition into the thinking process.

Here’s the procedure to follow:

  1. Abandon group brainstorming sessions – they don’t work.
  2. Split your people into teams of two and tell them you want one big idea from each pair. It’s quality, not quantity that counts.
  3. Send them away for a coffee, a walk in the street, a ride on the bus or a drink in the pub. With no hiding place for anyone, everyone will aspire towards genius.
  4. Bring your people together the next day and invite each team to present their single idea. You’ll be amazed at what they come up with.

Electric ideas are always generated when two people spark off each other in a highly charged atmosphere!

Contact me if you would like a big idea for your brand.

Thought For The Week


Big marketing ideas build brands and bring business.

Big ideas are startling. They make customers sit up and take notice.

Big ideas are simple and doable.

Big ideas win business, not just awards.

Big ideas work cross-channel.

The success of big ideas lies in the execution – not the idea itself!

Download my free guide to creating big ideas.

Thought For The Week


Increasing market share or increasing market size – what’s right for your brand?

As category leader, both work for you.

As a challenger brand, growing the market simply gives the No1 brand proportionally more customers than you gain.

You may end up with more customers but your position in the market will be unchanged.

As a challenger, increasing your share of the market is what it’s all about. If your share grows, rivals’ shares decrease.

To claim the crown, you’ve got to take sales from the reigning monarch!

Thought For The Week


As marketing people it’s so important we feed our minds.

If nothing goes in, nothing will come out.

Stimulation is what it’s all about.

Inspiring thoughts can come from everywhere – even death row.

The final words of convicted killer Gary Mark Gilmore to a firing squad in Utah were “Let’s do it!”

The phrase motivated the legendary Dan Wieden to create one of the most powerful advertising campaigns of all time – Nike’s "Just Do It."