Looks matter and we should never forget that great design wins business while poor design costs business.
Beauty is, of course, in the eye of the beholder and it’s the same with design.
Like Marmite, one concept will be loved by certain people while others will find it unpalatable.
It’s much better to choose a design that a group likes rather than relying on the choice of one or two people.
We have just redesigned our credentials presentation and we conducted A|B testing throughout the process, involving our entire team in every aspect from choosing typefaces to colour schemes.
Consider following our lead next time you are designing a website, logo or product packaging.
A|B testing guarantees buy-in and it could prove to be as important as your choice of designer.
Email me if you would like a copy of the credentials document as approved by our people.