Thought For The Week

TFTW Cadbury

A big idea can sometimes have its genesis in an old idea, as Cadbury's discovered when seeking a campaign for Milk Tray chocolates.

Their iconic ads from the 60s had the nation on the edge of its seats and the search is now on to find a new Milk Tray Man.

Trailed across multi-media platforms, their search has grabbed the headlines and inspired thousands of wannabes to apply.

Sometimes it pays to look back instead of forward!

Breaking News. We have launched a new content marketing consultancy.  Only Content creates every type of content from apps to blogs to videos. Our USP – we deliver it on time or you get it for free!

Thought For The Week


What’s the most powerful word in marketing?

Free, of course, because it guarantees attention.

Used sparingly, it builds brands.  Used constantly, it wrecks brands.

I discovered only last week how potent a word it actually is when I offered readers of Thought For The Week, a free copy of my new book.

I was swamped with requests. Believe it or not, we’ve had to double the print run!

The book, Thought For The Day, is crammed with daily musings on marketing, business and life in general.

It’s not too late to get your free copy. Email me your address and I’ll pop a book in the post in time for Christmas.

Thought For The Week

TFTW Being Pleasant

The headline in the Guardian said it all…

Ryanair credits “being pleasant to customers” for profits rise.

Being pleasant costs nothing but it can multiply sales and accelerate profits.

I’m surprised Ryanair didn’t know that!

My long-awaited book, “Thought For The Day”, is now with the printers.

It’s crammed with reflections and insights about marketing, business and life in general.

If you would like a free copy, please email me your address and I’ll pop a book in the post in time for Christmas!

Thought For The Week

TFTW Blackmailers

Send The Blackmailers Packing

New scams are invented every day by hoods and hoodlums.

The latest one involves malicious motorists with cameras on their dashboards and crafty cyclists with cams on their helmets.

They scour the highways and byways filming fellow road-users making driving errors. They then contact their stooges and try to extort payments in exchange for not going to the police or posting the video online.

It need not involve accidents. Motorists straying into bike lanes, lorries turning across traffic and drivers chatting on mobile phones are perfect prey.

Their most vulnerable victims, of course, are delivery vans and lorries which proudly display company decals.

If your brand is scammed, send the vultures packing or, better still, report them to the police because they are nothing more than criminal blackmailers.

Thought For The Week

TFTW Life's a Competition

Life is a competition and none of us can avoid it.

Those who claim to compete only with themselves are deluding themselves.

We keep score all the time.

Even if we are not aware of it, we compete with business rivals, neighbours, old school chums and even family members.

The battle ground can range from the amount we earn and the size of our house to the achievements of our kids.

Competition is what keeps us alive whether we win, lose or learn!