I’ll never forget the day I saw two giant white pelicans mugging a Japanese couple in London’s St James Park as they were about to tuck into a box of sushi.
The tourists were on the verge of biting into a fish and rice parcel when the pelicans waddled up, flapped their mighty wings and caused the startled visitors to flee for their lives – leaving behind a boxful of sushi.
As the birds tucked into their plunder, it struck me there is no such thing as free lunch even for pelicans.
To the victor go the spoils and the birds got their lunch by instigating a daring and perfectly timed strategy to seize their prize. The price of failure would have been empty stomachs.
In the world of business, it is usually the most ambitious brand with the most daring marketing strategy that wins the day.
As marketers we must think big and resolve to be highly innovative because the price of thinking small is actually greater than the cost of achieving exceptional results!