Thought For The Week

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Whatever the result of tomorrow’s European referendum, we need to put the Great back into Britain.

The Government should instigate a campaign to put passion and pride back into being British.

As a nation we’ve forgotten what being British actually means.

It’s not about ruling the world. It’s about leading the world in the fields of education, medicine and technology.

Most importantly being British means being a caring, sharing people because none of us is as good as all of us!

Thought For The Week

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The drinks industry has made a fortune from giving customers two choices.

Red or white, still or sparking, standard or sugar free.

So why is it that digital marketers insist on giving landing page visitors only one choice?

It assumes everyone has arrived on a site for the same reason.

It implies that visitors don’t have the intelligence to make decisions.

My advice – undertake A|B testing, giving some visitors one and others two options.

Like the drinks industry, you might find that a choice of two is better than a “choice” of one!

Thought For The Week

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Creating a great company is like building a championship-winning football team.

You’ve got to get the right people in the team.

The wrong people off the team.

And the right people in the right positions.

Then you can figure out how to win the league and cup double.

Great companies are built by great people!

Thought For The Week

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Here’s a question that will get you going.

Are Samsung mobiles better than iPhones?

When it comes to looks, they’re neck and neck.

When it comes to technology, the Samsung is possibly better.

When it comes to price, the Samsung is definitely better.

But which one do most people choose?

The iPhone, of course, thanks to the emotional connection we have with the brand.

Our brain may tell us the Samsung is better but our heart tells us it’s the iPhone we desire.

Buying decisions are emotional not cerebral!

Thought For The Week

Why should anyone care

Here’s the big question to ask if you’re developing a brand marketing strategy – why should anyone care?

There are lots of competing brands out there, so why should anyone choose yours?

It’s amazing how many brand managers don’t know what makes their brand special.

Truth is – you can’t create an effective marketing campaign until you can tell people why your brand matters to you and why it should matter to them.