Personal Brand Management - Essential For Every CEO

Personal brand management - building and defending the reputation of individuals - is becoming increasingly important in the corporate sector.

Movie stars have been keen managers of their personal brands for decades and, in recent years, Buckingham Palace has become increasingly adept at refining the reputation of the Royals.

Now captains of industry are starting to take the management of their personal brands seriously.

Leading the way are entrepreneurs like Sir Richard Branson, underwear queen Michelle Mone and transport king Brian Souter.

They come from different walks of life but like the Royals, Brian and Michelle have their own personal websites to tell their story the way they want it to be told - without it being slanted by the media.

My prediction - within five years the CEO of every major business will have their own personal website.

To find out more about personal brand management, please visit

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