It's a myth invented by ineffective PR people that there is no such thing as bad publicity.
The truth is bad publicity can damage your brand, undermine sales and wipe out profits. If you doubt what I say…think BP.
Bad publicity can also destroy personal brands. Think Fred Goodwin - if you don't agree.
Fred still has the ball and chain of his RBS failures around his leg and he will not escape the world's worst banker tag by simply lying low.
Staying out of the public eye is not the way to rebuild a reputation whether you're Fred Goodwin or BP.
The only was to rebuild what is tattered and torn is to get out a needle and thread and repair the damage. Careful stitching can mend holes and, over time, can rebuild reputations.