Be A Copycat To Become A Top Cat

Never be afraid to learn from others and when it comes to business being a copycat is certainly a recipe for becoming a top cat.

If you are willing to learn from the success of others, my No1 piece of advice is - look at companies outside your own sector.

If you focus on brand leaders in your own sector you will merely end up as a copycat not a top cat. You'll end up being a pale reflection of the leader brand.

By borrowing ideas from companies you admire outside of your own sector, you will import fresh concepts which could be revolutionary in your sector and help you outpace the competition.

So who are the best companies to emulate?

Here are my three selection criteria:

1.    They should be brand leaders in their sector.
2.    They should have demonstrated a period of dramatic and sustained growth.
3.    They should be inspirational brands which have captured your imagination.

When you have identified the companies you admire, drill down and look below the surface. See how they operate, identify what makes them better than the competition and pinpoint their secrets for growth.

It's now time to become a copycat - stealing their ideas and implementing them in your own business. In no time at all you'll look like the cat that got the cream!

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