Monthly Archives: November 2011

Ensure Christmas Comes Early

How many Christmas cards do you get?

Probably hundreds!

Do you open them all? Do you read all the messages of goodwill?

If you are like me - the closer you get to Christmas the less time you have to soak up the feel-good vibes you get from greetings cards.

My advice - get your cards out early.

We always send our Christmas cards on December 1.

Why?

Because everyone opens their first festive card of the season!

The Secret Of Selling

I have just bought a brand new Jaguar because the car salesman asked the right question.

"What deal do we have to offer to secure your business before you leave the showroom," was the question rookie salesman Adam Cole asked.

I told him the deal I wanted. He consulted with his sales manager and came back and shook my hand - he was $500 short but I drove out of the showroom two hours later in my swish new car.

Adam may only have been in the job for a few months but he asked the perfect question that none of the other dealers had the balls to ask.

If I had been asked the same question in the Volvo or Porsche showroom, I may have ended up as the proud owner of a Panamera or an ultra safe Volvo.

Adam taught me a sales lesson - never be afraid to cut to the chase and ask for the business.

What also impressed me about Wilde Jaguar in Sarasota, Florida, was their outstanding customer care - they have offered to wash my car free of charge for as long as I own it!

A Helping Hand For Smaller Agencies

When I launched Beattie Communications, quarter of a century ago, our fame quickly spread and we were invited to pitch for some sizable sexy brands.

We worked day and night to produce killer PR plans but time and again we got knocked back because clients were afraid to go with a small communications agency.

"I'm sorry Gordon but we can't risk it. We'll take another look at you when you have bulked up," was the disappointing response most of the time.

I remember the frustration to this day. I knew we would do a better job than any of our bigger rivals but clients were worried about our lack of team-power.

That's why we have launched Only White Label. It's the answer to the prayers of small marketing agency owners.

Never again will a smaller PR, design, adverting, direct mail or marketing agency have to walk away from work because they are too small.

Never will smaller agencies hear the sad words "We can't risk it."

By partnering with Only smaller agencies instantly become full service consultancies. They can pick and mix from our menu of services and our range of industry sector teams.

They can also plug themselves into our regional network of offices in the UK and our global partner network spanning 40 countries and 100 of the world's biggest cities.

To find out more about Only White Label, speak to Elspeth Brown on 0800 612 9890 if you are in the UK or 1-800 937 374 in Ireland.