Monthly Archives: December 2011

What’s In Store For 2012?

2011 was our most successful year ever for Beattie Communications Group - sales surged ahead and profits showed a dramatic uplift.

The big question is - can we repeat that performance in 2012?

There is no denying that times are tough but I suspect that reality is not nearly as bad as the picture painted by politicians and the media.

With the right decisions, smart marketing and lashings of hard work I am predicting that the coming year will again be our most successful ever.

We aim to grow in the UK and internationally by ramping up the marketing and promotion of our Only boutiques.

Our group of talented intrapreneurs are driving the Only businesses forward and I anticipate increasing revenues from Only Web, Only Retail, Only Health and Only Crisis.

I expect Beattie Communications to outperform the market in public relations and I look forward to the continuing expansion of our student recruitment and education marketing business 11then.

I realise the gathering economic clouds are darkening the sky a little but I am determined to ensure they do not rain on our parade

By being innovative and harnessing the marketing power of the internet, I are confident the sunshine of success will beat upon us.

Why One Is The Most Dangerous Number In Business

In business the No1 is the numeral to avoid.

If your business depends on one client - it's in a perilous position.

If your business is built around one key person - it's in serious danger.

If your business depends on one key route to market - it could be in trouble.

When it comes to marketing I continue to be shocked at the number of businesses that depend on one tactic to bring in new business.

If you rely on pay-per-click, for instance, and Google changes the rules - you could be left high and dry.

If PR is your thing, look at adding email campaigns to your marketing arsenal.

If newspaper or TV advertising brings in all your leads, it's time to add another marketing string to your bow.

My advice - have at least five marketing activities going on at any one time.

It's a bit like fishing - the more lines you have in the water, the more fish you will catch.

Distinguishing The Gurus From The Blaggers

Almost everyone in public relations these days claims to be a social media guru.

Call me cynical if you like but I reckon a healthy percentage of these self-styled experts are little more than blaggers.

If you are looking to appoint a PR agency for a social media campaign, how do you distinguish the gurus from the frauds?

You can always test them out but a simple question will give you an enlightening steer.

Ask them how many followers their head of social media has on Twitter or if you want to be even more daring, ask how many followers their CEO or chairman has.

If the answer is - our chairman doesn't have a Twitter page - walk away.

If the answer is - a few hundred followers - give the agency a body swerve.

If the answer is - a couple of thousand - be on your guard.

If the answer is - over 5,000 followers - give them a shot at your business!

I'm constantly shocked at how few followers social media experts often have.

The message is loud and clear - if they can't do it for themselves, they won't do it for you.

I hear you say: "How many followers have you got?"

I'm not going to tell you. You can check my total on Twitter and add your name to my list of followers if you find my tweets interesting. If you are in PR or marketing I'll follow you back!

For more information about our social media offering please visit our specialist website Only Social.