Monthly Archives: February 2011

Is Social Media Marketing Right For Your Business?

You can't pick up a national newspaper these days without reading about some celebrity or politician who has made a starting announcement on Twitter.

Newshounds follow celebrities in packs - hoping to pick up the scent of another headline.

If you are famous, the social media is worth its weight in gold when it comes to raising your visibility but should your company have a social media strategy?

The answer is a resounding YES! It's a no brainer for every business but you need to know that the social media not a marketing nirvana.   

The social media will help you build your brand online and it will enable you to strengthen your relationships with customers. It may even lead to you winning business.

Beattie Communications and Only Marketing, for instance, win hundreds of thousands of pounds of new business each year thanks to relationships established on Twitter, YouTube and Linkedin.

But will the social bring your company business and will be payback be commensurate to the effort you will have to invest?

The answer is MAYBE?

Simply having a page on Facebook or a listing on Linkedin is not going to have customers beating a path to your door.

Your Facebook page is like your website - it must have sparkling content and you need to promote and market it aggressively.

If you don't know what you are doing, put your toe in the water and begin to learn. You will find it's good fun but it will take time and effort. You will get there eventually.

If time is not on your side. Appoint an agency that has a social media marketing specialism. If you want some free advice - drop me an email at

Old Fashioned Values Endure

Airdrie Savings Bank is the UK's last independent bank and it's still going strong after 176 years.

It was founded on the back of traditional values which are still at the very core of its philosophy today.

While virtually every bank in the world has been crippled by bad debts from risky investments, Airdrie Savings Bank has gone from strength to strength boosting its assets and its profits.

Last year through shrewd management of its deposits, the tiny Scots bank was able to increase lending by a staggering 24%.

Meanwhile, other banks can't afford to put their hands in their pockets and have been slashing the amount of money they lend to hard-pressed customers.

As consumers we are constantly besieged by what's new, edgy and revolutionary. Out with the old and in with the new is a familiar battle cry.

Fortunately, there still is a place in the world for banks and companies whose word is their bond and whose values once made out country great.

It may not be hip, cool or whatever to focus on traditional values but in a world that's been rocked to its core by irresponsible bankers, old fashioned is a marketing ploy which will resonate with consumers for years to come.

You can read about Airdrie Savings Bank on the Beattie Communications website

Company Colours – Do They Matter?

One question we are often asked at Only Branding is - do company colours matter?

A resounding YES is the short answer to that question.

A quick look at the Only logo and our family of Only websites may highlight why company colours really do matter.

The Only logo is a simple round cornered black square with the name Only in white.

Only Logo

We have used a spectrum of colours for our various websites.

For our Only Health site we deliberately chose "hospital blue" - the blue you will see doctors sporting in theatre and nurses wearing the in wards.

For Only Travel we chose the colour of golden sand.

For our Only Food website we chose green to stand for all things good and natural.

Companies like easyJet have built their brand around colour. If you see an orange logo in the sky, you know it's an easy jet plane.

Next time you are creating a logo or refreshing your existing branding, spend time thinking about colour.

Like the colour of your eyes, company colours say a lot about you!

Ambitious Marketers Wanted

This is a blatant advert - I'm looking to grow the Only Marketing brand into new service areas and I want to hear from talented marketing visionaries with the ambition to run their own show.

Only is fast developing into a marketing shopping centre containing an array of specialist boutiques spanning marketing services and industry sectors.

So far we have created the following marketing boutiques:


We have got Only Public Relations covered by the Beattie Communications brand and Only Education covered by 11ten. I would, however, like to launch a lot more marketing boutiques.

To do that I need talented marketers from other disciplines to come and join the Only team.

The type of individuals I'm looking for will currently be a No2 or hold a senior position in an existing marketing business.

You can be based in any part of the country as Only has eight offices in the UK including London, Manchester, Leeds, Glasgow and Edinburgh.

You probably feel you have gone as far as you're going to go with your existing agency and you are looking for a fresh challenge.

If you think you fit the bill and that Only could be the answer to your prayers, fire me an email and let's get together to discuss opportunities.


You'll get me at It goes without saying that every approach will be treated in the strictest confidence.

Take Time To Think

I go running every day. It keeps me fit and it gives me thinking time.

Pounding the pavement is where I get my best ideas for my own business and for our clients.

I reckon I come up with one good marketing idea for every 100 miles I clock up. (I actually think up a lot more ideas - but most are discarded).

I came up with the idea for Only Marketing while pushing my weary legs along the cliffs of the Mediterranean.

I got the idea that Only could be a multi-brand with countless arms and legs while out running the next day. As a result Only Web, Only Health, Only Food and Only Words were born.

The idea for Press Office 24, Beattie Communications always-open press desk, came while braving the scorching sun and blue skies of Florida.

New ideas are what keep businesses fresh, ambitious and innovative. Without new ideas companies become stale and staid.

If you want to get your company moving - set aside thinking time several times a week.

If you are not a running nut like me, find something else you are passionate about like walking the beach, hiking up a hill, splashing in the pool or taking a long steamy bath.