Old Fashioned Values Endure

Airdrie Savings Bank is the UK's last independent bank and it's still going strong after 176 years.

It was founded on the back of traditional values which are still at the very core of its philosophy today.

While virtually every bank in the world has been crippled by bad debts from risky investments, Airdrie Savings Bank has gone from strength to strength boosting its assets and its profits.

Last year through shrewd management of its deposits, the tiny Scots bank was able to increase lending by a staggering 24%.

Meanwhile, other banks can't afford to put their hands in their pockets and have been slashing the amount of money they lend to hard-pressed customers.

As consumers we are constantly besieged by what's new, edgy and revolutionary. Out with the old and in with the new is a familiar battle cry.

Fortunately, there still is a place in the world for banks and companies whose word is their bond and whose values once made out country great.

It may not be hip, cool or whatever to focus on traditional values but in a world that's been rocked to its core by irresponsible bankers, old fashioned is a marketing ploy which will resonate with consumers for years to come.

You can read about Airdrie Savings Bank on the Beattie Communications website http://www.beattiegroup.com/prclients/pr-press-releases.aspx?news=31&id=10849

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