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Is Social Media Marketing Right For Your Business?

You can't pick up a national newspaper these days without reading about some celebrity or politician who has made a starting announcement on Twitter.

Newshounds follow celebrities in packs - hoping to pick up the scent of another headline.

If you are famous, the social media is worth its weight in gold when it comes to raising your visibility but should your company have a social media strategy?

The answer is a resounding YES! It's a no brainer for every business but you need to know that the social media not a marketing nirvana.   

The social media will help you build your brand online and it will enable you to strengthen your relationships with customers. It may even lead to you winning business.

Beattie Communications and Only Marketing, for instance, win hundreds of thousands of pounds of new business each year thanks to relationships established on Twitter, YouTube and Linkedin.

But will the social bring your company business and will be payback be commensurate to the effort you will have to invest?

The answer is MAYBE?

Simply having a page on Facebook or a listing on Linkedin is not going to have customers beating a path to your door.

Your Facebook page is like your website - it must have sparkling content and you need to promote and market it aggressively.

If you don't know what you are doing, put your toe in the water and begin to learn. You will find it's good fun but it will take time and effort. You will get there eventually.

If time is not on your side. Appoint an agency that has a social media marketing specialism. If you want some free advice - drop me an email at