I go running every day. It keeps me fit and it gives me thinking
time.
Pounding the pavement is where I get my best ideas for my own
business and for our clients.
I reckon I come up with one good marketing idea for every 100
miles I clock up. (I actually think up a lot more ideas - but most
are discarded).
I came up with the idea for Only Marketing while
pushing my weary legs along the cliffs of the Mediterranean.
I got the idea that Only could be a multi-brand with countless
arms and legs while out running the next day. As a result Only Web, Only Health, Only Food and Only Words were born.
The idea for Press
Office 24, Beattie Communications always-open press desk, came
while braving the scorching sun and blue skies of Florida.
New ideas are what keep businesses fresh, ambitious and
innovative. Without new ideas companies become stale and staid.
If you want to get your company moving - set aside thinking time
several times a week.
If you are not a running nut like me, find something else you
are passionate about like walking the beach, hiking up a hill,
splashing in the pool or taking a long steamy bath.