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Humour Sells

As a spot-infested teenager, I learned one of marketing's greatest secrets - humour sells.

Having a good sense of humour enabled me to succeed in the toughest marketing area of all - dating.

Having a larger than life personality and a wicked smile enabled me to overcome the acne problem with ease and win the hearts of more than a few beautiful girls.

So why is it that British ad agencies have not discovered a secret I learned at the tender age of 14?

Why is it they still turn out dull, boring and tepid adverts? Is it because our creative geniuses are totally devoid of a sense of humour?

The lack of a sense of humour is killing the advertising industry. No one wants to watch TV adverts which lack sparkle. It's why we all rush to make a cup of tea when the adverts come on the telly.

There are, of course, a few notable exceptions - Specsavers adverts, for instance. Our optical client has been producing fun adverts for more than a decade and the storylines are still as fresh today as they were last century.

So come on ladies and gentlemen of the advertising world - get focussed!

If you would like to discover more about my sense of humour, visit the Chuckles section of my personal website www.gordonbeattie.com. I'm certain it will make you smile.