Putting My Foot In It

We can all put our foot in it from time to time - I do more than most.

This week I have been writing text for the next website in the Only series - Only Public Relations.   

To date I have produced eight Only websites:

So, needing some inspiration, I turned to David Ogilvy - the greatest ad man who ever lived and his words of wisdom still ring true 12 years after his death.

Here are some of the clever things he said:

  • Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
  • I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
  • I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

One of my favourites has nothing to do with advertising or marketing:

  • Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

I may like Lady Gaga - but I never want to be thought of as going gaga!

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