Once a Client Always a Client

They say elephants never forget and as marketing people - neither should we.

It's all too easy to forget about customers who have stopped buying from us, but they can be a rich source of new business.

Customers stop buying for a myriad of reasons - some negative and others out with our control:

• They find a less expensive supplier
• They move on because they are dissatisfied with the service
• They run into financial difficulties
• Their priorities change
• The people change

I firmly believe that former customers should never be written off. Once a client, always a client is my philosophy.

So take a leaf out of my book and stay in touch.

Time moves on and circumstances change. By maintaining a contact, you will at least be in the frame when opportunities arise. 

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