Monthly Archives: June 2011

Integrated Communications – The Way Ahead

I'm a huge fan of Sir Martin Sorrell, the founder and CEO of WPP, the world's biggest advertising and communications group.

When he opens his mouth, I listen because over the years he has demonstrated an uncanny ability to identify marketing trends on which he capitalises.

I have just finished reading the WPP annual report which includes Sir Martin's extensive commentary and analysis of global markets.

I took a great deal from his commentary but two key messages stand out: 

  1. Clients are increasingly buying all their marketing services from single suppliers
  2. Traditional advertising is hitting the buffers and it's only going to get worse with margins being squeezed and more advertising spend being directed at the internet

Both trends have been apparent for some time. 

Our clients increasingly want us to supply them with integrated PR, marketing and communications services. That's why we have been frantically expanding our menu of services under the Only brand.

We now have 10 Only websites, three 11ten websites and three Beattie Communications websites. You will find our full directory here.

You will notice we don't have an advertising website. Like WPP we have found traditional advertising is declining while digital advertising is on the up. You will find our digital advertising and marketing services at Only Web

Using Video to Defend Your Reputation

When speaking to the broadcast media, it's easy to stray off message and end up in hot water. 

It happened recently to Government minister Ken Clarke when talking about rape.  His slip of the tongue caused a political storm and, only by apologising, did he pull himself back from the cliff edge save his job.

In a TV interview it's so easy to put an emphasis in the wrong place or, in the heat of the moment, throw out a comment you've not thought through. 

The best of us can be caught out - even seasoned old campaigners like Ken Clarke.

So what's the answer?

You can get media training, of course. but the best way to guarantee to stay on message is to issue a video news release.

We issue video news releases all the time on behalf of a myriad of clients including transport tycoon Sir Brian Souter.  In fact, we have just posted Brian's latest video news release on-line today. You can view it here.

Video news releases are the sure way to stay in control.

The Power Of New Media

A German teenager inadvertently demonstrated the power of social media when she posted an invite to her birthday party of Facebook.

One thousand five hundred people turned up to join the celebrations - bringing booze, cake and presents.

One hundred police officers, some on horses, were needed to keep the crowd under control.

The birthday girl had to go into hiding as police cordoned off the Hamburg street where she lived.

So how did it happen? She mistakenly published her invite so that anyone on Facebook could see it. Naturally, it quickly went viral.

The lesson - watch what you post and be careful what you do on the social media as sites like Twitter and Facebook really are tigers with teeth.