Social media marketing is not a big priority for the majority of companies according to a recent survey.
And the vast number of businesses that consider social media to be important don't see themselves investing in social media campaigns in the immediate future.
I can't say that I'm surprised. As part of an integrated marketing campaign, social media outreach can be wonderfully effective.
But I've said it before and I'll say it again - it's not right for every business and you can expect better returns from other marketing disciplines.
With a limited marketing budget, nine times out of ten, I'd recommend spending it on PR, SEO or PPC.
For most companies, getting your websites to the top of the search engines or grabbing the headlines in the press and media is going to give you a much better return than a social media campaign.
As with all marketing, the secret is to ignore the hype and look
at the facts. The trouble with social media marketing is that the
sector is driven by enthusiastic agencies with little commercial
If you want a commercially-focused social media agency, who know how to drive sales from Twitter, Facebook, YouTube and Linkedin, Only Social are the boys to speak to.