Monthly Archives: September 2011

Fortune Favours The Brave

The global economy is back in trouble and business confidence is slowly ebbing away.

In stock markets around the world, investors are de-risking their portfolios while political leaders are understandably jittery about the Eurozone's future.

It's obviously a time for companies to pull in their horns, pay down their debt and hold on to their cash - if they've got any.

Or is it?

Time and again, I've noticed that fortune favours the brave and I for one see the economic problems facing the world as an opportunity to grow.

Over the next year we will:

  • Continue with the growth pattern for Beattie Communications and the Only Marketing brands in the UK - organically and by signing teams from less adventurous marketing agencies
  • Continue to rollout Only in the US and Ireland while targeting other countries around the world
  • Continue to drive forward the 11ten education and student recruitment business in Asia, Africa, Europe and North America
  • Launch an online publishing business - the first time we have ventured into this arena
  • Create up to 20 new jobs in the process

Over the last five years Beattie Communications Group has proved that integrated communications is what companies want. Clients like joined-up marketing and they prefer to manage one agency rather than multiple agencies.

Beattie Communications Group came through the last recession healthier and stronger and I'm confident our business will be even more vibrant in 12 months time.

Beattie Communications Launches Only Marketing In Ireland

I'm delighted to announce today that Beattie Communications has launched its Only Marketing brand in Ireland.

Only Marketing will provide Irish companies with a totally integrated marketing service spanning advertising to web marketing.

A small team in Dublin will be augmented with marketing staff jetting in from London and Scotland.

You will no doubt have heard about flying doctors? We are flying marketeers giving Irish companies direct access to the muscle and creative might of a London-based marketing team.

It means Irish companies have to get on a plane if they want to exploit the services of a London-based marketing agency.

Over time we will grow our Irish operation and fulfil our goal of becoming Ireland's No1 choice for PR and marketing.

Only Marketing provides clients with access to specialist teams covering 16 industry sectors including healthcare, retail, technology and travel.

As you know Beattie Communications and Only Marketing have eight offices in the UK and blue chip clients include Marks & Spencer, Specsavers Opticians, Huggies, Disney, easyJet and Simple.

Should Search Engines Be Allowed To Censor Our Searches? (1)

Should search engines be allowed to censor our searches or should they be obliged to remain impartial at all times?

As first glance most of us would say they have no right to indulge in editorial censorship of any kind.

On thinking deeper about the question, would we be happy if search engines threw up a rash of child porn websites if we typed in the search term "child porn websites"?

Of course we wouldn't. The vast majority of sane and rational people would be appalled if such sites could be easily unearthed through a search engine.

What would we say, however, if a search engine was found to be deliberately blocking search access to the personal website of a leading UK and US businessman?

What if that website simply told his life story, was not commercial and was non-political.

Again, I don't think many of us would be too happy with such censorship.

In fact, most of us would view the action as a serious breach of our trust in the editorial neutrality of the search engine.

The vast majority of us would agree that a search engine has no business trying to influence what we see or what we think.

Moving out of the theoretical world into the real world, we have a situation where the official website of Sir Brian Souter, the transport mogul and international benefactor, is being deliberately blocked by one of the world's most trusted search engines - Google.

You can still find Sir Brian's website on Yahoo or Bing if you type in the search term "Brian Souter" but it does not come up on Google.

Until a couple of weeks ago it was at the top of Page1 on Google - now it's not even listed.

What are we going to do about this serious breach of trust and power?

Fight them, of course!

I suspect the headlines we generate will rival the outcry over the abuse of editorial power at the News of the World.

If you would like to view Sir Brian's website, go to www.briansouter.com.