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Using Pinterest To Get Health Education Messages Across

Pinterest is not the number one site that comes to mind when you think of health education.

But Boehringer Ingelheim has begun using it to dramatic effect to highlight the dangers of an irregular heartbeat or atrial fibrillation in doctor speak.

Atrial fibrillation can cause strokes and we all know how life-threatening and debilitating strokes can be.

If you believe that pictures paint a thousand words, you may want to take a look at the BI Pinterest page http://pinterest.com/biglobal/af-and-stroke-visualized/ .

It's eye-catching, dramatic and it gets the message across in a powerful way. Well done BI! 

Create An Infographic

We are the "done-it-all, seen-it-all generation" so we are well used to people not being easily impressed.

To stand out in a crowded business environment, you need a few tricks up your sleeve such as record sales and record profits. 

A much easier way to impress is to create an infographic about your business.

We have been using infographics for ages to raise the profile of our clients and our various business boutiques.

Recipients love them because bold infographics make complicated data and information easy to understand.

They enable everyone to grasp the headlines in a few seconds and they enable brands to stand out on the search engines.

We recently turned a 50 page credentials document into an eye-catching infographic…making it the shortest elevator pitch I've ever seen.

Check it out here.

You will find more examples of infographics on the Only Web blog.

If you need any help creating infographics - we are the people to speak to!

Should Have Known Better

Today's revelation that topless photographs of the future Queen have been published in a French magazine should shock no one - including Kate and Wills.

We looked after Prince William for four years when he studied at the University of St Andrews.

No offensive photographs and no negative articles appeared despite the fact that their romance was in full swing at the time.

Had we been 'minding' the young Royals today we would have emphasised that sunbathing topless was simply asking for trouble.

Even if the photographs are not published by UK newspapers, millions around the world will have had a sneak peek at Kate's breasts online.

Kate broke the golden rule - always play it safe and never put yourself in the firing line…especially a photographer's lens.

Planned & Sustained Marketing Is Key

Universities in England and Wales are struggling to hit their student recruitment numbers this year thanks to the hike in tuition fees.

Lots of universities are panicking and Peter Cunningham of education marketing and student recruitment consultancy 11tenGroup is predicting a couple of universities will go to the wall..

In the hope of enticing students, quite a number of universities are slashing their entry requirements while others are ploughing hard earned funds into expensive last-minute advertising.

I'm reliably informed that one university threw away £300,000 on tail-end newspaper adverts that did not generate one new student!

I suspect more than a few university marketing directors will be facing the high jump by the end of clearing.

Fortunately, other universities have managed to hit their recruitment targets. The question is why have some succeeded while others have failed.

There are lots of reasons but I suspect that some of our most respected seats of learning are struggling because they reckoned their brands were strong enough to attract students in sufficient numbers without investing in ongoing marketing. Big mistake!

Meanwhile, some less established universities have already secured their numbers because they have been reaching out to students and parents throughout the year.

They have invested in ongoing PR, advertising, social media outreach and video marketing. As a result, they have been discovered by savvy students who actually want to sign up for courses that will deliver a well-paid job at the end of their studies.

The moral of the story is an obvious one - investing in marketing pays dividends and the more effort, time and cash that's invested, the greater the degree of success.

Office Networks Still Matter

Beattie Communications has one of the biggest PR office networks in the UK.

We have eight offices across the UK, not to mention partners in more than 100 business capitals around the world.

I am often asked why we need such an extensive office network when the internet has turned the world into a village.

The answer is simple. Local offices have helped us grow our business in Britain and around the globe.

We may be headquartered in London but large national and international brands know the benefit of having local people on the ground delivering regional results that simply can't be matched by PR people based 200 miles away.

It's stating the obvious but locals always have the upper hand because they have extensive local knowledge.

They have their ear to the ground, they know what's what and they know who's who.

For instance, they know the journalists who will deliver the headlines in the print and broadcast media and they know who to speak to if a story needs to be killed.

A PR agency based in a single location can only dream about the coverage a public relations agency like Beattie Communications can deliver thanks to our regional network.

We will continue to grow our office network. Right now we have UK offices in London, Leeds, Glasgow, Manchester, Birmingham, Edinburgh, Falkirk and Essex.

Internationally you will find our people in the four corners of the earth including Ireland, Australia and the USA.

Are we planning to extend our network? You bet we are!

Look out for more activity in America and, you never know, we may even open one more office in the UK.