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Business Winning Secrets Using Linkedin

Linkedin is a powerful platform when it comes to winning new business - but it's often seen as the poor relation of Facebook and Twitter.

Just because it's a b2b business tool, it does not have the glamour or grab the media headlines like its big sisters.

While you won't find Lady Gaga or Paris Hilton on Linkedin, you will discover more valuable personalities - people you can do business with.

As chairman of Beattie Communications, Only Marketing and 11tenGroup, I have used Linkedin to seal many valuable business relationships over the years

I use Linkedin for three purposes:

  • Staff recruitment
  • New business campaigns
  • Joint venture deals.

The most remarkable truth about Linkedin is that people are much more likely to respond to a Linkedin message than to an ordinary email. This factor alone makes Linkedin marketing unbelievably successful.

The No1 secret of Linkedin is to have a great profile and the No1 rule is - don't be modest.

When writing your profile, be creative and inject "sunshine" into your words so that you sound friendly.

Always include a photograph - not any old photograph but one which makes you look good. For some of us, that's a hard ask but even if you are not God's gift - get a good mug shot. It's going to be a lot more effective than a company logo or some line drawing you've pulled off the internet.

When you are happy with your profile, move on to building up your contacts. Start by connecting with people you know and move onto people you would like to do business with.

Build your Linkedin network still further by joining relevant industry groups. Your initial ambition should be to have 501contacts as 500+ comes up on your profile and demonstrates you are well connected.

There's so much more I could tell you but here are six additional tips -

  1. Invite your Twitter followers to connect with you on Linkedin.
  2. When inviting people to connect with you on Linkedin, pen a message - you get one line to do it.
  3. Avoid mass messages, Linkedin works better one-to-one.
  4. Ask happy clients to write a recommendation - testimonials are powerful marketing tools.
  5. Build relationships by sending regular messages.
  6. When a relationship has been established - pick up the phone. It's good to talk!

The more effort you put in, the greater the payback. If you need help with Linkedin marketing, contact me on Linkedin or drop me an email gordon.beattie@onlybeattie.com