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Using Pinterest To Get Health Education Messages Across

Pinterest is not the number one site that comes to mind when you think of health education.

But Boehringer Ingelheim has begun using it to dramatic effect to highlight the dangers of an irregular heartbeat or atrial fibrillation in doctor speak.

Atrial fibrillation can cause strokes and we all know how life-threatening and debilitating strokes can be.

If you believe that pictures paint a thousand words, you may want to take a look at the BI Pinterest page .

It's eye-catching, dramatic and it gets the message across in a powerful way. Well done BI!