Monthly Archives: April 2012

Beattie Communications Launches Temp PR Service

Beattie Communications today launched a service to provide in-house PR departments with temporary PR staff.

We are offering to supply PR temps to cover for any type of staff absence including maternity leave, long-term illness, an extended holiday or an exceptionally busy period.

We can supply PR temps for a few days or several months and we can supply at every level of seniority from account director down.

As we have eight offices across the UK - London, Leeds, Manchester, Birmingham, Essex, Falkirk, Glasgow and Edinburgh - we can supply PR temps to clients in virtually any part of the country.

We can even supply sector specialists with experience of working in a range of industry sectors including travel, health, retail, professional services and finance.

Clients get peace of mind of knowing that their temporary member of staff has already proved their worth as part of the vibrant Beattie Communications PR team.

On the billing front, we have deliberately kept things simple, charging out temporary PR staff out at cost plus 30%.

There is no commission to pay with Beattie Communications and we can have one of our PR temps at a client's desk within 24 hours of receiving a request.

Finally, in-house PR departments don't have to be an existing client of Beattie Communications to make use of our PR Temps service.

Beattie Communications Goes Down Under

I am delighted to announce that Beattie Communications has launched its Only Public Relations brand in Australia.

Spearheading our launch down under is Sarah McMahon, who worked in-house and with Blinc International in Sydney for four years.

We are really excited to be bringing the fast-growing Only brand to Australia. We will build the business by providing Australian clients with an integrated mix of PR and marketing services.

In addition to consumer PR, B2B PR and corporate PR Only Public Relations offers media buying, social media marketing and a full menu of web marketing services.

Our goal is to become a major player in Australia. We are realistic and we know it will take time but by providing exceptional results and service, I'm sure we will succeed.

We have already launched the Only brand in the UK, USA and Ireland. We are only global PR agency to guarantee the quality of its service.

Beattie Communications Creates Content Marketing Team

Beattie Communications, today hit the media headlines for the creation of a specialist content marketing team.

We responded to client demands and formed a content creation team by drawing writers, cameramen, broadcasters, designers, programmers and developers from across our eight UK offices.

They will produce everything from websites to videos, events to eBooks and digital games to viral content.

Our content marketing team is empowering brands to become publishers of impactful content that will reach out to individuals and businesses and attract them to become customers and clients.

Our content marketing team comprises individuals from Beattie Communications and our sister brands - Only Words and Only Web.

We are providing a turnkey service that begins with strategy, goes through content creation, content optimisation and content distribution to a multitude of traditional and digital platforms including the press, broadcast media, web and mobile and the social media in all its guises.

Some say content marketing is a fad. I, on the other hand believe that content marketing has the potential to become the next major growth opportunity for creative agencies.

Traditional advertising is losing its impact as consumers resist the in-your-face sell. They would rather a trusted friend recommend a product or service or they discovered a brand themselves.

Content marketing is subtle. It relies on discovery rather than the hard sell. It's why I believe it will become increasingly important for b2b and b2c brands.

For years I have been preaching that content is king and with every passing month, market research verifies that belief.

As consumers, we have an insatiable appetite for entertaining, informative and inspiring content whether it's videos on YouTube, pictures on Pinterest or short blogs on Twitter.

Our hunger for fresh and exciting content is growing daily and smart brands have woken up to the fact that publishing fresh and exciting content not only allows them to connect with consumers, it enables them to win and retain new customers.

Content marketing is a relatively new marketing science but I predict it's going to be around for years to come!

Beattie Communications Launches New Website

Beattie Communications today celebrated the launch of a new-look website - our first website revamp in five years.

Crisp, fresh and easy on the eye, it features digital paintings by Jon Swain who heads up our Essex-based graphic design team.

Jon put his digital paintbrush to work creating unique digital paintings for virtually every page of the website.

We ran a poll of our people and they rated the Crisis PR, social media PR and the marketing services pages the most eye-catching.

The big question is - what do you think?

  • Do you like or hate our new website
  • If you like it - what do you like about it
  • If you hate it - tell me what's wrong with it
  • Can we improve it - I'd welcome your ideas

I'm a real believer in getting feedback from outside of the company. So please feel free to give me your thoughts or even marks out of ten!