Monthly Archives: May 2012

Applauding Burberry’s Decision To Launch First Menswear Only Store

I applaud the announcement by fashion retailer Burberry to open its first menswear-only outlet.

The decision to reach out in such a positive way to the male audience is a shrewd move by one of the oldest high street retailers.

Burberry's first menswear-only store will open next to its existing outlet in London's Knightsbridge.

The market for male brands is worth a whopping £150bn, so I reckon Burberry has made a sound commercial decision.

The move by Burberry to lavish attention on the male gender backs up the recent decision by Beattie Communications to launch the world's first men marketing agency.

Only Men specialises in the marketing and promotion of male brands. We offer an extensive menu of male PR and men marketing services including media relations, advertising and media buying.

So congratulations Burberry and you know what they say - great minds think alike!




Bad Design Can Kill a Brand

I am partial to the occasional glass of Drambuie but I could hardly believe my eyes when they launched their new bottle two or three years ago.

They replaced a classic bottle which jumped out from the shelves with a non-descript container that devalued the brand.

I was not in the room when the branding agency unveiled the new look but I'd bet my bottom dollar that words like contemporary, modern and chic were used.

Perhaps sick, which should be said with a Glasgow accent and pronounced seek, rather than chic would have been a better descriptor because Drambuie has now taken to hanging labels round the neck of its slim and sophisticated bottles.

What do the labels say - new bottle same unique recipe.

Sorry Drambuie, a new label is not going to fix the problem. It's like putting a plaster on a bullet wound.

Here's the real solution - revert back to the old bottle.

As brand creators, we need to be humble enough to admit we sometimes can't improve on the perfect.

Incidentally, if you find Drambuie a little sweet - add a splash of whisky and create a Rusty Nail. Yum!