Most of us have learned the hard way that in this life you get what you pay for.
If a deal sounds too good to be true - it probably is.
Buyer beware is a universal reality whether you are shopping for a house, a car or a shirt.
A cheap shirt will probably fall apart in its first wash, expect a cheap car to continually break down while an undervalued house is probably located next to the town dump.
In the marketing world too many clients buy cheap and get exactly what they pay for - poor service and disappointing results.
At Beattie Communications, 11ten and Only Marketing we have never discounted our services to win business.
Because we have to!
If we cut our prices, we would have to cut corners to maintain our margins. Our clients expect exceptional results so skimping here and pinching there are options we would not even consider.
While other agencies, for example, will charge a fixed fee for PPC campaigns, we take 25% of the click budget.
Despite the fact we charge more for PPC than most other agencies, we have the fastest growing internet marketing team in the UK.
So how does that add up?
We've found our clients are happy to pay the fees we charge because the results produced by our Only Web team are exceptional and the service provided to clients is second to none.
So take a leaf out of our book - if you produce amazing products or outstanding services, don't devalue your brand by charging bargain basement prices.