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Step Up Your Marketing To Beat The Recession

The recession is hitting companies hard. Every day the media is littered with headlines about businesses going bust.

At the same time, the business pages are sporting stories about companies that are beating the downturn and returning record profits.

So why are some businesses able to dodge the recessionary bullet while others are shot through the heart?

There are a thousand and one reasons for business success or failure - better cash flow, a stronger management team, superior service, a more entrepreneurial approach, more aggressive marketing etc.

There is no doubt about it, the big mistake a lot of companies make is to slash their marketing budgets when times get tough.

It's a foolish move. If sales are falling, you need more visibility - not less.

At Beattie Communications we have upped our marketing spend and increased the number of marketing activities we are involved in so we stay front of mind during this downturn.

We are doing a lot more on the PR front to promote our headline brands - Beattie Communications, Only Marketing and 11ten as well as each of our specialist boutiques including Only Retail, Only Travel and Only Educate.

We have stepped up search engine optimisation activities so that our websites show up better on the search engines. It's Page1 or nothing as far as we are concerned.

We have increased the amount we are spending on pay-per-click.

We have ramped up promotional activity on social media sites like Facebook, Twitter, Linkedin and YouTube.

We have been exhibiting at conferences, writing more blogs and targeting prospective clients by email.

Content marketing, speaker platforms and networking are other spanners we've pulled from our marketing toolbox.

So is it working?

Of course it is. I am delighted to report that in the past month alone, our various boutiques have won more than £3 million of new business.

The new clients have come from the UK, USA and from numerous countries around the world.

If your company is going through a tough time, here is my advice for what it's worth - cut your costs but don't cut your marketing budget.     

Next week I will focus on another recession busting strategy that will help you stay ahead of the game.