BMW is supplying 4,000 official vehicles for the London Olympics but what they thought would be a PR triumph is about to turn into a PR disaster!

When they signed the sponsorship deal they forgot to think about the consequences of garishly painted BMW's racing down Olympic road lanes while ordinary motorists are stuck in never ending queues of traffic.

The Olympic lanes are lengthening journey times for ordinary motorists by an estimated 30 minutes.

It's no fun staring at the car in front's exhaust while Olympic BMWs zip by.

The backlash will be felt BMW showrooms across the country. Sales of BMWs will certainly not accelerate as a result of this ill-thought-out sponsorship.

The question in my mind is - could it be the high jump for the PR guru who thought BMW would strike gold with this sponsorship deal!