Monthly Archives: February 2013

Turning Marketing Defeat Into Victory

Every marketer knows what it's like to punch the air after winning a new business pitch.

We also know, only too well, the feeling of disappointment that comes when we fail to reel in the business.

Over the last three working days, Beattie Communications, 11ten and Only Marketing received the result of seven new business pitches.

We scored a creditable six wins out of seven.

I know I should be delighted with that outcome. I know it's an outstanding result but I am not good at losing, especially when I know the Beattie PR team would have done a better job than the public relations agency that won the seventh pitch.

So, going forward, how do I turn failure into success?

I get back in touch with the potential client in six months' time and ask one question: "Are you happy with the results and service you are getting from our rival?"

If the answer is yes, I can walk away knowing we gave it our all.

If the answer is no, I might be able to turn defeat into victory!

Three Reasons For Mastering Linkedin

Every b2b company in the English speaking world should be using Linkedin to win new customers but our research shows that more than 70% of them don't know how to go about exploiting its endless potential for sales lead generation.

They see Linkedin as little more than a job board - a place where individuals can post their CVs.

They totally miss the point that Linkedin has the potential to be a rich spawning ground for a never ending flow of new business leads.

Here are three reasons why it is worth getting up to speed and learning how to harness the commercial power of Linkedin.

  1. Linkedin has 175 million members and four out of five of them influence business decisions.
  2. Linkedin membership is growing at 40% a year so your new business pool is getting bigger every day.
  3. Members are 50% more likely to purchase a product or service from a company they interact with on Linkedin.

Take my advice and invest time so that you master Linkedin marketing. It could be the most important marketing decision you will ever make.

Email me if you need help with Linkedin marketing or visit our specialist website www.onlylinkedinmarketing.com.

Linkedin Infographic Posted Today

If a picture paints a thousands words, it's worth taking a look at the Linkedin infographic on the Only Linkedin Marketing website.

With a few pictures and a scattering of words Ross Moffat has captured the essence of Linkedin marketing.

A quick glance is all it takes to consume all the vital information so I'm going to take a leaf out of Ross' book and not waste any more words on this blog.

Check out the infographic at http://www.onlylinkedinmarketing.com/linkedin-learning-academy/2013/02/linkedin-infographic.aspx.