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Turning Marketing Defeat Into Victory

Every marketer knows what it's like to punch the air after winning a new business pitch.

We also know, only too well, the feeling of disappointment that comes when we fail to reel in the business.

Over the last three working days, Beattie Communications, 11ten and Only Marketing received the result of seven new business pitches.

We scored a creditable six wins out of seven.

I know I should be delighted with that outcome. I know it's an outstanding result but I am not good at losing, especially when I know the Beattie PR team would have done a better job than the public relations agency that won the seventh pitch.

So, going forward, how do I turn failure into success?

I get back in touch with the potential client in six months' time and ask one question: "Are you happy with the results and service you are getting from our rival?"

If the answer is yes, I can walk away knowing we gave it our all.

If the answer is no, I might be able to turn defeat into victory!