Monthly Archives: April 2013

Have You Joined The Mobile Marketing Revolution

The mobile marketing revolution keeps gathering momentum and that's driving online sales higher and higher.

With 79% of us using our smart phones for shopping, it's frightening to realise that less than a quarter of major brands have invested in a mobile optimised website.

Smart phones are the present and the future and I find it hard to believe that so many retail marketing gurus are still living in the past.

Mobile consumers yearn for a good user experience but so often we feel disappointed and let down when it comes to shopping on the go.

Mobile shoppers not only want to use our smart phones for buying products while sitting watching TV or reading the newspaper. We also want to use our phones while visiting bricks and mortar stores to compare prices, look for special promotions or read product reviews. If a product is a dud we want to know about it before we get to the checkout.

Retailers should remember that 74% of us are likely to make a purchase based on what we discover from a smart phone search.

When we are out and about, we want to use our smart phones to identify local stockists or, if we are in a hurry, the nearest stockist.

If our experience from one retailer is not up to scratch, we will quickly move on to another.

Today, we really do let our fingers do the walking and big brands need to waken up to the new reality.

If you need help getting your mobile marketing strategy up to speed the team at Only Retail or Only Web would be delighted to help.  Alternatively, drop me an email gordon.beattie@onlybeattie.com

Linkedin – The No1 Platform For Charity Fundraising

With everyone tightening the purse strings - it's a tough market for charity fundraisers.

Life, however, has just got easier for charities that have woken up to the massive fundraising potential of Linkedin.

Used properly, Linkedin can open up a whole new revenue stream for the hard-pressed charitable sector.

Not only can it be used to encourage corporate giving, it's a powerful vehicle for targeting high net worth individuals.

Beattie Communications has helped to develop Linkedin marketing strategies for a number of charities and it might be useful if I take you through the process.

We start by reviewing how the charity currently attracts donations and we develop a strategy that will complement and accelerate gifting programmes.

We then move on to creating impactful profiles on Linkedin for the charity and their key fundraisers.

With the profiles in place, we turn our attention to linking up with key individuals in target companies and begin an on-going conversation with each of them.

In effect, what we do is:

  • Get our charity clients noticed by every company on their hit list
  • Generate a never ending stream of giving leads
  • Encourage companies and high net worth individuals to take the initiative and linkup with the charities we are promoting

It sounds easy but, be warned, it takes time and requires lots of effort but if you know the fundraising secrets of Linkedin, it's like owning the keys to your own gold mine.

We offer charitable clients three options:

  • We can do it for them
  • We can teach them to do it themselves
  • We can offer a combination of both

Please take a look at our specialist Linkedin Marketing website Only Linkedin Marketing for more detailed information.

For a free Linkedin marketing consultation, please call me on 0800 612 9890 or email me at gordon.beattie@onlybeattie.com