Monthly Archives: October 2015

Thought For The Week

TFTW Blackmailers

Send The Blackmailers Packing

New scams are invented every day by hoods and hoodlums.

The latest one involves malicious motorists with cameras on their dashboards and crafty cyclists with cams on their helmets.

They scour the highways and byways filming fellow road-users making driving errors. They then contact their stooges and try to extort payments in exchange for not going to the police or posting the video online.

It need not involve accidents. Motorists straying into bike lanes, lorries turning across traffic and drivers chatting on mobile phones are perfect prey.

Their most vulnerable victims, of course, are delivery vans and lorries which proudly display company decals.

If your brand is scammed, send the vultures packing or, better still, report them to the police because they are nothing more than criminal blackmailers.

Thought For The Week

TFTW Life's a Competition

Life is a competition and none of us can avoid it.

Those who claim to compete only with themselves are deluding themselves.

We keep score all the time.

Even if we are not aware of it, we compete with business rivals, neighbours, old school chums and even family members.

The battle ground can range from the amount we earn and the size of our house to the achievements of our kids.

Competition is what keeps us alive whether we win, lose or learn!

Thought For The Week

TFTW Trumpeting CSR

A business creates wealth when it meets a need at a profit.

Wealth is not generated by governments or politicians.  A nation’s riches are produced solely by businesses trading successfully.

So why is the standing of UK Incorporated at an all-time low and, more importantly, what can we do about it?

The popularity rating of corporate UK is at rock bottom for all sorts of reasons…the banking fiasco, political posturing and corporate greed to name but three.

Fixing it could not be easier. We can go from zero to hero by simply telling our employees, shareholders and stakeholders about the serious contribution our businesses make to the communities in which we live and work.

The jobs we create, the value our products and services provide, the tax we pay, the training we offer, our charitable initiatives as well as the efforts we are making to improve the environment in which we live.

In days gone by, we trumpeted corporate social responsibility from the rooftops. It’s time to stand tall and do so once again!

Thought For The Week

 

TFTW Curiosity

Curiosity may have killed the cat but for marketers it’s the elixir of life.

Curious minds are active minds and activity sparks creativity.

Creative people constantly wonder why and ask what if?

"What if?" questions led to the foundation of the great civilisations, the invention of penicillin and the development of the internet.

Curiosity is the lust of the mind – the world would be a little less colourful without it!