Monthly Archives:

Thought For The Week


What’s the most powerful word in marketing?

Free, of course, because it guarantees attention.

Used sparingly, it builds brands.  Used constantly, it wrecks brands.

I discovered only last week how potent a word it actually is when I offered readers of Thought For The Week, a free copy of my new book.

I was swamped with requests. Believe it or not, we’ve had to double the print run!

The book, Thought For The Day, is crammed with daily musings on marketing, business and life in general.

It’s not too late to get your free copy. Email me your address and I’ll pop a book in the post in time for Christmas.