Thought For The Week

TFTW 115 Years old

Until yesterday I knew next to nothing about the history of marketing.

I suspect I’m not alone, so here’s a 30 second history lesson.

The word marketing did not appear in dictionaries until 1910, so our profession is only 115 years old.

Advertising, of course, has an older pedigree. The first newspaper ad appeared in England in 1657. The featured product was coffee.

The world’s first ad agency, NW Ayer & Son, was established in Philadelphia in 1869 while the father of modern advertising is reckoned to be Bill Bernbach, most famous for his VW Beatle adverts.

Lester Wunderman, who was born in the Bronx in 1920, is widely accepted as the founder of direct marketing.

Edward Bernays, the nephew of Sigmund Freud, is regarded as the father of public relations, although much of his output might today have been described as propaganda.

As Michael Caine said in the film Educating Rita – not many people know that!

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