Thought For The Week

TFTW No such thing as perfect

I have a friend who is writing a book.

Peppered with funny vignettes and colourful characters, it’s a novel that will be worth reading.

Trouble is, he’s been working on the text for a decade and he will probably still be at it ten years from now.

Marketing people can be a bit like that – we polish our blogs, videos and adverts like we would shine a Ferrari.

Perfection is what we’re aiming for.

Trouble is, there is no such thing as perfect. Everything can be improved upon.

In my book – done is better than perfect!

My book, Thought For The Day, is available for download on Amazon.

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