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Thought For The Week


Newsjacking is an important weapon for PR agencies.

It’s all about injecting fresh angles into breaking news stories in order to secure media coverage for clients.

Our PR people at Beattie Communications do it to great effect every day in life.

Newsjacking, however, need not be confined to words. It works with pictures and videos as well…especially when they go viral.

I don’t know who created it, but the apple watch is an outstanding example of photo newsjacking in action.  Trading on the launch of Apple’s smartwatch, the picture has gone global.

Newsjacking in words, pictures or videos captures the moment and can ensure a brand is relevant 24/7!