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Thought For The Week

Organic Farmers Market

As a fanatical foodie, I relish the opportunity of visiting farmers' markets.

On Saturday, I toured a small market where customers were light on the ground but the organic produce stall was under siege from hungry shoppers desperate to get their hands on everything from peaches to potatoes.

The produce did not look any different from what others were selling but the word ORGANIC had obviously inflamed the imagination of the masses.

It’s long been known that the organic tag can drive sales and boost margin in the food sector but what single words motivate sales in other industries?

We all know that words like FREE, CHEAP and SALE shift product but what single word could make your brand more commercially successful?