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Thought For The Week


Big ideas flow like lava from a volcano when you inject an element of competition into the thinking process.

Here’s the procedure to follow:

  1. Abandon group brainstorming sessions – they don’t work.
  2. Split your people into teams of two and tell them you want one big idea from each pair. It’s quality, not quantity that counts.
  3. Send them away for a coffee, a walk in the street, a ride on the bus or a drink in the pub. With no hiding place for anyone, everyone will aspire towards genius.
  4. Bring your people together the next day and invite each team to present their single idea. You’ll be amazed at what they come up with.

Electric ideas are always generated when two people spark off each other in a highly charged atmosphere!

Contact me if you would like a big idea for your brand.