Thought For The Week

TFTW Marketing to Mattering

In days of yore brands talked at people.

Now we communicate with people and that’s a massive step change.

Communication involves listening as well as talking and, thanks to technology, we can now enjoy direct relationships with customers.

In the past we and we alone shaped our brand.

Today we create buy-in by inviting our customers to participate in fashioning our brand.

We’ve moved from marketing to people to mattering to people!

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