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Thought For The Week

TFTW Procurement

I don’t have a lot of time for pitch consultants or procurement people.

They are the intermediaries who sometimes stand between brands and agencies during the pitch process.

Their promise to the marketing department is – we’ll save you time and we’ll save you money.

I’m not convinced.

Even the best ones tend to get in the way of a brand discovering if they like the people they may be working with.

Using a pitch consultant is akin to abdicating responsibility for the choice of your life partner to a stranger.

Be warned – it often leads to a loveless marriage!