Thought For The Week

TFTW Big Ideal

Brands have always focussed on big creative ideas to differentiate them from their rivals.

But is the big idea enough to make them meaningful in today’s hypercritical society?

I’ve said it before and I’ll say it again – brands with a future are brands with a purpose.

Brands should not only be looking for the big idea, they should also be looking for the big ideal.

It makes an L of a difference!

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