Thought For The Week


Every brand needs a USP but identifying what makes your brand different from its competitors is far from easy.

Here’s a simple exercise that will take much of the pain out of the process.

First compile a list of all the strengths that make your brand great.

It may include your people, your geographic reach, the ingredients you use in your products etc.

Then put a line through the items where your competitors can match you or out-perform you.

What are left are your strongest points of difference…your USP!

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