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Thought For The Week

TFTW Ad Blocking

Brands need to combat the growing threat posed by ad blocking.

Consumers need to know it’s the ads they are blocking that pay for much of the content they want to see.

If ad blocking continues to spiral, publishers will have no option but to charge for content that’s currently free.

To avoid that scenario, we need to educate ourselves as well as consumers.

I thought I knew all about ad blocking. It turns out I didn’t.

If you want to get up to speed, listen to this podcast from the IPA. It’s brilliant!