Thought For The Week


Before entering a new market, it’s essential to know how much it’s going to cost to establish a position and defend it.

Take Netflix, for instance, it has a firmly established position in home entertainment but will it prevail in the face of serious competition from the likes of Google, BT and Amazon?

Deep pockets make giants like Google and Amazon formidable opponents.

Your sector is no different.

To achieve market leadership, you need to match the financial firepower of your biggest rivals!

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