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Thought For The Week

TFTW 230316

Whether you like it or not, business is gladiatorial.

It may not be kill or be killed but your brand has got to be seen as better than the competition.

To be regarded as better than your rivals, you’ve got to be ten times as good.

It’s not enough to be a little better. To tower over them from a customer’s perspective, you’ve got to be a lot better.

That means reviewing every area of your business.

If your people are not as good as your rival’s, you’re going to lose out.

If your products are inferior, you need to improve them.

If your website is less impressive, make it more impressive.

Only by improving every aspect of your brand can you dominate your sector.

Speaking of websites, I invite you to take a peek at the new Beattie website.