Thought For The Week

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Making a will is a task lots of us put off.

We prefer not to think about it because it brings us face-to-face with our own mortality.

We can have a similar attitude to crisis management.

Instead of reviewing our crisis plan annually, we leave it to gather dust.

Instead of organising yearly simulations, we concentrate on matters which are more urgent.

The crisis, after all, may never happen, so we deal with what’s immediate.

The trouble with crisis situations is that they hit you when you don’t expect them!

For help with crisis communications, visit our Only Crisis website or call our helpline 0800 612 9890.

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