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Thought For The Week

TFTW 090316

The first objective of advertising is to get noticed.

The second is to be remembered and there are 1001 ways to boost brand recall.

Rhyme is one which is currently out of favour despite the fact we can all recall ads where the words rhymed such as Beanz Meanz Heinz.

I’m a fan of rhyme and so is American football player OJ Simpson who’s been in the news this week.

He loves rhyme and no wonder – it helped acquit him of a double murder.

During his trial, OJ was asked to try on a glove which was found at the crime scene. It didn’t fit.

In his closing address, defence attorney Johnnie Cochran told the jury “If it doesn’t fit you must acquit.”

The rhyme of his words reinforced the crux of the trial and OJ walked.

Remember – it’s not a crime to make it rhyme!