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Thought For The Week

TFTW130416

Once-upon-a-time it was trial by media. Now it’s also trial by social media.

Never before have brands had to contend with so much public criticism and pressure group censorship.

Everywhere you turn you’ll find vociferous campaigners who know how to use the media for their own ends.

A throw-away remark can bring down headlines of hate and the wrath of thousands. The din of criticism can be deafening.

It’s why brands need to think carefully before putting themselves in the public spotlight.

A word of advice – if you can’t stand the heat, stay out of the kitchen!