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Thought For The Week

TFTW 270416

How do you tell a good marketing idea from a great one?

Test them both, measure the impact and scale the winner.

Thanks to social media it’s so easy and so quick to do A|B testing.

Never again should you waste a penny funding a questionable campaign.

Never again do you need to spend a fortune on sophisticated market research.

Test > Measure > Scale = Success!