Thought For The Week

Why should anyone care

Here’s the big question to ask if you’re developing a brand marketing strategy – why should anyone care?

There are lots of competing brands out there, so why should anyone choose yours?

It’s amazing how many brand managers don’t know what makes their brand special.

Truth is – you can’t create an effective marketing campaign until you can tell people why your brand matters to you and why it should matter to them.

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