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Thought For The Week


The drinks industry has made a fortune from giving customers two choices.

Red or white, still or sparking, standard or sugar free.

So why is it that digital marketers insist on giving landing page visitors only one choice?

It assumes everyone has arrived on a site for the same reason.

It implies that visitors don’t have the intelligence to make decisions.

My advice – undertake A|B testing, giving some visitors one and others two options.

Like the drinks industry, you might find that a choice of two is better than a “choice” of one!