The Only Diary

CREATING A GLOBAL MARKETING BRAND…ON A SHOESTRING

On September 18, 2010, we launched a buccaneering new business venture with the audacious aim of creating an international marketing brand with a global footprint.

It would normally require extremely deep pockets to fund such an ambitious enterprise and it probably explains why so few companies have attempted to launch a global marketing agency.

Never a business to take risks, we have decided against investing millions in the venture.

Instead, we will create an international marketing agency by harnessing the power of the internet and exploiting the availability of cheap flights on budget airlines.

This is the on-going story about the creation of Only - the world's first global marketing brand that will be built organically and on a shoestring budget.

A real-life experiment, it could result in glorious success or dismal failure.

Read all about our ups and downs, our triumphs and disappointments in the Only Diary.

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