When learning to fly a helicopter, one of the first lessons for a trainee pilot is to land when the engine is shut down.
As long as the helicopter is moving in a forward elevation, a pilot will almost certainly get the bird down safely.
The same is true with companies, as long as they can maintain a forward momentum, setbacks seldom prove fatal.
A helicopter will, however, drop like a stone if it’s hovering when the engine fails.
It’s the same with companies, the odds are greater that they will crash and burn if are standing still and not moving forward.