An orchestra will always drown out a banjo player and an integrated communications campaign will always generate better commercial results than doing PR, advertising or digital marketing in a silo.

As an orchestra brings together string, brass, woodwinds and percussion instruments in perfect harmony. Integrated communication unites PR, digital, social, ad and creative services in seamless accord.

It was a desire to generate better results for our clients that was the motivation for Beattie the PR agency to become Beattie, the integrated communications agency.

It meant a big investment in highly skilled people but it was a decision that has benefitted us and enriched our clients who no longer have to manage multiple agencies.

It’s a fact of life that joined-up communications builds brands faster and generates more sales than solo marketing activities.

But what to do if you have a limited marketing budget?

Should you focus on only PR, just digital, simply social or merely advertising?  

No is my considered advice.

It’s far too risky to put all your eggs in one basket.

If you focus on social, for instance, an algorithm change by Facebook, Instagram or Twitter could kill off your sales funnel in the blink of an eye.

While a hike in advertising rates on Google could put you out of business faster than a gunfight at the OK Corral.

Brave brands have tried it and discovered that their courageousness was actually recklessness.

In business you can’t afford to be irresponsible.

Calling it right most of the time is how small brands become big brands.

Joined-up marketing is the safe, shrewd and smart option.

It’s the perfect composition if you want your brand to make sweet, joyful music.